Our story

Salon color, without the salon.

orvaya™ began with a frustration shared by thousands of people: covering greys meant messy box dyes, harsh ammonia, and hours you didn't have. We wanted color that worked in the shower, in ten minutes, without wrecking your hair.

Today, orvaya™ Instant Dye Shampoo helps over 200,000 customers keep their color looking fresh between salon visits. Every order is packed and dispatched from our warehouse and backed by a responsive support team.

What we believe

  • Color should be simple — one wash, ten minutes, done.
  • Ammonia-free formulas condition hair instead of stripping it.
  • Seven shades should cover real hair, from blonde to black.
  • If you're not happy within 30 days, you get your money back.

Get in touch

Questions, feedback, or a before-and-after you're proud of? Email us at hello@orvaya.com.